Crumbl Cookie, a popular bakery with a weekly alternating menu of cookie flavors, trended on TikTok over the past year. With more than 7 million followers and the viral hashtag of “#TasteWeekly,” people share their reviews of the new flavors – both good and bad. I jumped on the trend and became a regular, excited to try the new flavors every Monday. However, I haven’t ordered from the store for almost a month as I believe the flavor choices and the quality of the cookies have gone downhill.
Crumbl cookies can be a hit or miss. Sometimes the flavors don’t taste right, or the texture is off. I started noticing this trend after the week of July 8 – 13 when they offered cake batter, peanut butter chocolate chip, rocky road, salted caramel cheesecake, strawberry milk and semi-sweet chocolate chunk. Since then, Crumbl has mostly been offering iced cookies or cakey treats, which I don’t enjoy as much.
The main issue is that Crumbl has switched from warm, gooey cookies to a menu of more chilled options. Personally, I am not a fan. The warm cookies always maintain a soft, delicious, fresh-out-of-oven feel, while the chilled ones taste more like playdough or raw cold dough. The cakes are okay but they don’t really stand out compared to other places. If I wanted cake, I could get it somewhere else—I go to Crumbl for their iconic cookies.
On top of the texture issues, the flavors just aren’t as creative anymore. Flavors like cannoli, blueberry cheesecake, mint chip ice cream and cinnamon toast crunch sound great in theory but fail to taste like the desserts they are inspired by in the cookie form. This disappointment leads to Crumbl needing to bring back classic cookie flavors like brookies instead of trying to become a cake company or try out flavors such as frozen raspberry lemonade and banana bread.
Senior Imanuella Daggett no longer enjoys Crumbl’s weekly flavors as much as she used to. “I feel like they are running out of ideas some weeks and they don’t have set themes for the cookies,” she said. “If customers could vote on the flavors for the week then their cookie themes would be more successful.” (Photos/Imanuella Daggett)
