Since the start of the Vine application in 2013, people have created and shared a multitude of homemade, six second videos for the enjoyment of their followers. The Vine world exploded the same year as its development, producing a variety of popular profiles and up-and-coming artists. A new celebrity emerged – the Viner. But in 2016, Vine changed from a media platform front-runner to a thing of the past. October 27, Vine announced the application will be discontinued.
However, rather than from iPhone or tablet, the app is only accessible from the Internet. You will still be able to view your older masterpieces as well as your favorite vines, but there will be no more production of vines.
In my opinion, the fall of Vine began when the amateur quality of the product turned into an entire production. Famous Viners bought expensive cameras, lighting and sets to produce average material. The amateur videos of accounts catching the perfect, funny moment were nowhere to be found and all that remained was the HD quality material only a select few were able to produce. The videos turned from hilarious to horrible, and the fall of Vine commenced.
Once the announcement was made, Twitter exploded with frantic remarks and threads to commemorate the most favorited vines. Most of the vines posted were the gems from years ago filmed on an iPhone 4S capturing a ridiculous, yet laughable moment. Gavin, a widely known, hilarious toddler filmed by his uncle, took center stage on Twitter.
There are rumors that some companies will invest in Vine to keep the application up and running on iPhones and tablets. Whether this is true or not, the fall of Vine happened years ago, even before the app was terminated. The quality of the content has decreased tremendously so even if companies do invest in the company to keep Vine alive, the material is still dead.